Hi Friend,
Are you a beginner in the digital marketing field, and interested to learn and practising digital marketing?
Are you looking for a digital marketing job? or are you want to become a digital freelancer? or
Are you going to set up a digital marketing agency?
Not only for those in the digital marketing field but also for those in any field like web development, etc. You should read this article.
All you have to do is, you should first get a website of your own.
In this article below, you can find why having a website or blog of your own is important.
Topics you are going to cover are:
●
What is a website, domain, and
hosting?
●
Types of websites and where you
can purchase.
● People who should own a website
What is a website, domain, and hosting?
According to Wikipedia, A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server.
Let us dive deeper into it with an example, take digitalmarketer.com as the example
It contains a lot of web pages like product pages, blog posts, about us pages, contact us pages, etc.
And the URL digital marketer(dot)com - is called a Domain name. All the above web pages will be kept as the collection inside this website with this domain name.
And finally, these domains will be kept under the storage called Hosting (in layman's terms called “server”).
Still, confused? Let me explain it by comparing it to your house.
"Consider your website(data files) as your furniture.
your furniture is in your house, which will be acting as the hosting for the website.
And your house has its own address, which will be acting as a domain name on the website."
Types of websites and where you can purchase:
Broadly there are 3 types of websites
●
Business website
●
Blogs
● E-commerce website
Most all the websites on the web will fall under these 3 categories.
For you, a digital marketing beginner, you can choose blogs. You can write about your life, build a beautiful portfolio of your work, etc.
You can choose the other two types based on your niche and your future interest, but as of now, having a blog itself is enough.
Now, where can you build your website, and where can you buy your domain and hostings?
At this time, you may have this doubt about whether we should choose free websites or paid websites. My personal advice is to get a paid one (paid domain). You can also choose free website builders like google’s blogger and WordPress but free websites are not SEO friendly. So, I recommend to chose paid ones.
This is not only my suggestion, most of the digital marketing mentors will also suggest the paid ones.
This is the only investment you are gonna make to practice digital marketing as a beginner. So, don't hesitate to get one. Having a paid domain website is a must.
Where can we buy your domain and hostings?
There are many hosting providers on the web like HostGator, Hostinger, GoDaddy, Bluehost, etc.
You can choose any hosting provider from the above, usually, they have plans for a monthly or yearly subscription ranging from 3500-to 5000 INR / year. All these providers will give you a free domain subscription for the initial month or year.
Check the plan details and compare them with your requirement, to make a correct decision.
Once you bought the domain name and hosting, our next step is to build a website. For this, I strongly recommend WordPress to build the website on your own. (if you know web development and you want to create a custom build website you can build your own website).
Around 40% of websites on the web are from WordPress. WordPress is for people who don’t know web development and coding kind of stuff. It is just a very friendly tool to build websites. You can build your own with WordPress in minutes. (we will see how to build a WordPress blog in upcoming blogs).
People who should own a website
- Bloggers and Affiliate marketers
- The personal brand for jobs seekers
- Freelancing
- Business / digital marketing agency
Bloggers and Affiliate marketers:
Affiliate marketing is the process where you can earn a commission by promoting other people's (or company's) products in your blog, videos, etc.
You will be getting a link to the particular page/product from the advertiser called an Affiliate link, then write articles about them, create video content around them, etc. Insert that link somewhere inside the article.
If anyone purchases or takes any action according to the advertiser through that link, you will get a certain percentage of commission for that entry. (we will see it in detail in future articles in our blogs).
Moreover, the average earning for the individual will be $20k (approx. 14LPA). That much a potential market it is. For me, this is the best passive income to date (of course there are other such ways, but this requires less effort).
Having a personal blog, you can very well start affiliating, by writing content about certain products in your blog, and whenever anyone purchases that product from your affiliate link in your blog post, then you are going to get that commission that advertisers provide.
Now you can relate the importance of the website to start affiliate marketing.
Having a personal brand for jobs seekers:
If you are young, this is the choice u can choose, start working in the organization. So that you can get professional experience in various fields in digital marketing. (make sure you should work with an organization that will guide you through the years).
There is a huge opening for the digital marketing field in India. You can see the number in these pictures. And the actual number will be far greater than this.
See the numbers. This is just for the term digital marketing, the total number is much greater.
Nowadays employers are hiring digital marketing executives using various factors. The main factor is your portfolio and past experience. The main way to showcase your works and portfolio is to have a strong blog of ur own describing your past experience and works, and a strong LinkedIn profile.
Even if you are freshers in this field, you can showcase your SEO skills, content writing skills, and your testimonials on your website or blog. Imagine having this in front of the employers, you have the maximum chance to stand out from the crowd.
I strongly recommend you to own a website, if you are searching for a job in this field, because I had this past where I was rejected by almost 10 interviewers for not having proper testimonials. I was by approached every digital marketing company in my field, and everyone told me that start practising digital marketing.
If you are a fresher start practising digital marketing. For that owning a website or blog is very important.
Freelancing:
Before reading, I just want you to see the picture above once again, it is just for one field in digital marketing “SEO” in just one freelancing platform named Fiverr.
There are 20+ topics in digital marketing like Search Engine Optimization (SEO), Social Media Advertising, Public Relations, Content Marketing, Podcast Marketing, Video Marketing, Email Marketing, etc.
There are other freelancing platforms also like Upwork, freelancer, etc.
An average freelancer earns around 25,000 per month. This is best suited for the working professional for their side hustle, even some people quit their job and jump to freelancing full time.
On these platforms, all you have to do is to place a bid for a particular job the seller is posting, he will then choose according to your description and your bid amount. The lower the bid value higher the chance you get.
So I told you that the seller will choose the bids, will perform a background check, and will check your website and your profile on LinkedIn for testimonials and past works you had done.
At last, if you are having a strong, relevant website or blog of your own, there is more probability to win the bid.
Digital marketing agency/businesses:
If you are an entrepreneur or own a digital marketing agency, you knew that a business website is very important. This might not suitable for beginners, but after some years, it might help.
Having an online presence is very crucial for businesses despite the size of businesses. Moreover, an SEO-optimized website will give you more leads, sales, traffic, etc. That is huge.
From this article, you found out why having a website will benefit these four people in digital marketing.
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Thanks and regards,
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